The premium, one-on-one workshop that gets beneath the surface to untangle your businesses marketing and delivers a powerful roadmap for growth.
Over three focused hours, we shine a light on how your business is truly perceived by your customer, help define your marketing objectives, give you a greater understanding of what motivates your audience, and suggest ways to strengthen your marketing to outshine your competitors. You’ll walk away with the confidence, clarity, and a tailored plan to elevate your brand.
NO CLICHÉD
MARKETING
PULP
Who will be running the Squeeze workshop?
Squeeze is delivered by redhotblue’s Founding Director, Jody Euler, and Creative Director, Scott Turner, giving you direct access to our agency’s most senior strategic and creative expertise. Together, they bring decades of experience delivering award-winning marketing across a wide range of industries.
Jody is the active owner of Redhotblue and has led the business for almost 30 years with a hands-on, highly involved approach. With formal qualifications in design, extensive experience in photography, and a proven history of developing and delivering large-scale events, she blends creative vision with strong leadership to achieve outstanding results. Her ability to inspire, paired with deep industry insight, has also seen her become a sought-after guest speaker and the author of an Amazon best-selling book.
Scott brings over 25 years of experience in the design and marketing industry, with an international career spanning the United Kingdom, Europe, and Australia. He has collaborated with globally recognised brands including Christian Dior, Yves Saint Laurent, Burberry, Givenchy, Sony, SKY, McLaren, and Yamaha. Renowned for his ability to translate raw ideas into refined, high-impact creative, Scott plays a pivotal role in shaping distinctive brands and campaigns that perform in competitive markets.
PEEL BACK THE LAYERS
What’s included in the workshop?
This 3-hour workshop includes guided activities, demonstrations, think tank sessions, and real-world examples. It’s ideal for organisations wanting to refine how they present themselves to the market; including those preparing for a rebrand, growth, a major marketing campaign, or just wanting to get it right from the get-go.
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Flexible, expert advice when you need.
Identify gaps between internal beliefs and market perception.
Reveal inconsistencies across branding, messaging, and customer experience.
Highlight strengths and opportunities that may have been overlooked.
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Align leadership around a unified brand direction.
Establish clear short-term and long-term goals.
Provide a framework for confident decision-making.
Ensure marketing activity is strategic rather than reactive.
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Establish the principles driving the business.
Ensure values align with customer expectations and brand promise.
Guide behaviour, decision-making, and communication.
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Identify internal roadblocks impacting brand performance.
Encourage open discussion about brand evolution.
Connect scattered ideas into a cohesive brand identity.
Provide practical recommendations for overcoming challenges.
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Review what has worked, what hasn’t, and why.
Analyse current marketing efforts for brand alignment.
Identify practices that may be holding the brand back.
Highlight areas where budget has been misallocated.
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Review competitor branding, messaging, and visual identity.
Pinpoint where your brand can outperform.
Suggestions on how to differentiate from competitors.
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Identify demographic and behavioural traits.
Explore motivations, frustrations, and purchase triggers.
Refine messaging based on audience needs.
Discuss ways for marketing to reach the right people at the right time.
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Define the way your brand should sound across all platforms.
Ensure language reflects brand personality and values.
Establish key messaging pillars for consistency.
Create clarity for anyone communicating on behalf of the brand.
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Identify aesthetic preferences and creative angles for the brand.
Ensure creative aligns with tone of voice and messaging.
Provide examples of past work for reference.
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Connect business objectives with actionable marketing strategies.
Shows how strategic marketing reduces wasted effort.
Highlight the importance of consistency for growth.
Encourage innovative thinking beyond traditional marketing.
Outline upcoming opportunities and long-term strategic pathways.
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Serves as a reference guide after the workshop.
Includes thought-starters, frameworks, and strategic prompts.
Summarises key insights, decisions, and recommended actions.
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Guide future marketing plans, investments, and resource allocation.
Ensure marketing spend aligns with strategic priorities.
Help avoid overspending or ineffective spending.
Check out the video below for an inside look at what it’s like to work with Jody & Scott.
A FRESH
PERSPECTIVE!
To have someone take the ramblings of my ideas and bring them to life was incredible and emotional, my advice… let the team at redhotblue do what they do so well and have done for nearly 30 years.
Primal Coffee Roasters
Dan Shaw, Founder.
So incredibly proud, and to say we are beyond impressed, is an understatement!! We’ve been completely blown away with the amazing team at redhotblue and what they have achieved!
JUMBO’S
Debbie & Gary Minter, Directors.
