The premium, immersive workshop that get beneath the surface to untangle your businesses marketing and deliver a powerful roadmap for growth.
Over three focused hours, we shine a light on how your business is truly perceived by your customer, help define your marketing objectives, give you a greater understanding of what motivates your audience, and suggest ways to strengthen your marketing to outshine your competitors. You’ll walk away with the confidence, clarity, and a tailored plan to elevate your brand.
SOMETHING SQUEEZY
SHOULD GO
HERE
Who will run the Squeeze workshop?
Squeeze is delivered by redhotblue’s Founding Director, Jody Euler, and Creative Director, Scott Turner, giving you direct access to our agency’s highest level of expertise and proven creativity. Their guidance is both considered and innovative, backed by decades of experience creating award-winning marketing across diverse industries.
ANOTHER SQUEEZY POINT
What’s included in the workshop?
This is a 3-hour workshop includes guided activities, demonstrations, think tank sessions, and real-world examples. This workshop is ideal for organisations wanting to refine how they present themselves to the market; this can include those preparing for a rebrand, growth, a major marketing campaign, or just wanting to get it right from the get-go.
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Flexible, expert advice when you need.
Identify gaps between internal beliefs and market perception.
Reveal inconsistencies across branding, messaging, and customer experience.
Highlight strengths and opportunities that may have been overlooked.
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Align leadership around a unified brand direction.
Establish clear short-term and long-term goals.
Provide a framework for confident decision-making.
Ensure marketing activity is strategic rather than reactive.
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Establish the principles driving the business.
Ensure values align with customer expectations and brand promise.
Guide behaviour, decision-making, and communication.
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Identify internal roadblocks impacting brand performance.
Encourage open discussion about brand evolution.
Connect scattered ideas into a cohesive brand identity.
Provide practical recommendations for overcoming challenges.
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Review what has worked, what hasn’t, and why.
Analyse current marketing efforts for brand alignment.
Identify practices that may be holding the brand back.
Highlight areas where budget has been misallocated.
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Review competitor branding, messaging, and visual identity.
Pinpoint where your brand can outperform.
Suggestions on how to differentiate from competitors.
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Identify demographic and behavioural traits.
Explore motivations, frustrations, and purchase triggers.
Refine messaging based on audience needs.
Discuss ways for marketing to reach the right people at the right time.
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Define the way your brand should sound across all platforms.
Ensure language reflects brand personality and values.
Establish key messaging pillars for consistency.
Create clarity for anyone communicating on behalf of the brand.
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Identify aesthetic preferences and creative angles for the brand.
Ensure creative aligns with tone of voice and messaging.
Provide examples of past work for reference.
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Connect business objectives with actionable marketing strategies.
Shows how strategic marketing reduces wasted effort.
Highlight the importance of consistency for growth.
Encourage innovative thinking beyond traditional marketing.
Outline upcoming opportunities and long-term strategic pathways.
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Serves as a reference guide after the workshop.
Includes thought-starters, frameworks, and strategic prompts.
Summarises key insights, decisions, and recommended actions.
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Guide future marketing plans, investments, and resource allocation.
Ensure marketing spend aligns with strategic priorities.
Help avoid overspending or ineffective spending.
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Provide a month-by-month roadmap.
Outline recommended channels and their purpose.
Maintain momentum through consistent activity.
Check out the video below for an inside look at what it’s like to work with our team.
TO HAVE SOMEONE TAKE THE RAMBLINGS OF MY IDEAS AND BRING THEM TO LIFE WAS INCREDIBLE AND EMOTIONAL MY ADVICE…LET THE TEAM AT REDHOTBLUE TO DO WHAT THEY DO SO WELL AND HAVE DONE FOR NEARLY 30 YEARS.
Primal Coffee Roasters
Dan Shaw, Founder.
SO INCREDIBLY PROUD, AND TO SAY WE ARE BEYOND IMPRESSED, IS AN UNDERSTATEMENT!! WE’VE BEEN COMPLETELY BLOWN AWAY WITH THE AMAZING TEAM AT REDHOTBLUE AND WHAT THEY HAVE ACHIEVED!
JUMBO’S
Debbie & Gary Minter, Directors.
