Money Spent, Nothing Gained: The Cost of Ineffective Marketing

Money Spent, Nothing Gained: The Cost of Ineffective Marketing

Too many businesses sink money into marketing that simply doesn’t work. Some put their trust in agencies promising quick wins at unbeatable prices, only to be let down when the results don’t follow. Others take the DIY approach, spending time and resources on channels that miss the mark. To understand where things go wrong, and how to fix it, the Director of Redhotblue, Jody Euler, uncovers the biggest marketing mistakes and how businesses can make every dollar count.