ONLINE MARKETING (SEO/SEM)
ADVERTISING | MARKETING PLANS | STRATEGIC MARKETING | MARKETING COLLATERAL
| Online Marketing involves a number of different factors, who you're marketing to, what you're marketing, budget, constraints etc. Based on these factors we can determine which of the two online marketing methods would be most appropriate. SEO (Search Engine Optimisation) OR SEM (Search Engine Marketing). What the heck is SEO? SEO is an acronym for Search Engine Optimisation. It’s about making your site attractive to search engines such as Google, Yahoo, Bing so they pick up the details of your site and list it as close as possible to the top of their search results pages. There are a number of factors that go into SEO that must be considered including how your site is constructed: the optimisation of content, how easy your site is to navigate, backlinks (links that point to your site), W3C compliancy…and the list goes on. Well then what’s SEM? SEM is an acronym for Search Engine Marketing. SEM has the objective of marketing your site or particular products/ services by means of paid advertising. The most common example of this is Google AdWords which appear as the first three listings at the top of Google search results pages as well as down the right hand side. These ads are paid for per click. This is a great way of advertising as your ads are placed in front of a user when a relevant search query is typed and you only pay for clicks through to your site. You can also set your daily budget so all spending is controlled. Confused? Not to worry, redhotblue has it all under control. When building a site with us one of the major factors we have in mind from the beginning is SEO. We design and construct your site to ensure optimal ranking with Google; however, in a highly competitive online market further SEO (on-going) is required to obtain a high natural ranking. This is something we know all about. Choosing which path to go down (SEO or SEM) is something that should be determined on a per job basis with your objectives in mind. Give us a call or come in for a meeting to discuss your online marketing needs. It’s time to discover which three letter acronym best suits your online needs. | We now have a Google AdWords certified individual to help you increase your online reach. Ask us how we can help your online marketing succeed!  | |
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